ECLIPS X STATUS AUDIO Re-branding

Brief

Status Audio wanted the content with the lifestyle and to reveal the brand identity in New York as well. Before that, the client had an ordinary lookbook to show only the product itself. To enhance the minimal and functional brand image, we developed three main content strategies as Status Audio wanted to pursue. We wanted to focus on what kinds of consumers will be using their products in any environment and what kinds of consumers will actually be using them.

Approach

To enhance the minimal and functional brand image, we developed three main content strategies as Status Audio wanted to pursue. First, we created the content that showed the use of the end-user to create friendly images for potential customers. In fact, there are a lot of end-users who are music producers and mixers, so we created an image in front of LordxPrynce who is a musical artist and mixer in a studio. The studio we used as a background was a professional production studio used by Grammy Awards winners. That was why we worked with Prynce. Second, for the same reason as for the first, we created singing content with one of the end-users, Prynce, in the recording studio targeting singers and DJs. So, we worked with the real producer and the artist. Third, the clothes that the model was wearing at that time were Bravado's. It is a merchandise brand under Universal Music that worked with us, and we suggested a collaboration because it would fit well with this concept. Like this, we also produce a good effect on the connection of brands.

ECLIPS works better than anyone else to address the client needs through a hotline. Working with an art director who fully understands their needs in order to keep going on a project effectively. Because we have a systematic plan and a relevant experience, we could finish in a day.

Result & Impact

Eclips works better than anyone else to address the client's needs through a hotline. Working with an art director who fully understands their needs in order to keep going on a project effectively. Because we have a systematic plan and relevant experience, we could finish in a day. We could save a lot of cost in many places by shooting in a day such as time, labor, studio rental fee. James Bertuzzi, CEO of Status Audio, was able to focus his own strength on audio engineering because he knew how ECLIPS' strength was more efficient project resolution than anyone else.