ECLIPS X Legend Biotech
BRIEF
Legend Biotech, a cancer research company in partnership with Janssen Biotech, consulted with ECLIPS for aid with the company’s lack of publicity content and videos and for full production services.
APPROACH
Tasked with Legend Biotech’s problems, ECLIPS took on full production of the brand’s film.
In the process of production of photo and video content, ECLIPS faced the obstacle of Legend Biotech’s labs being limited for filming time as crews coming in interrupted procedures. Due to this, ECLIPS was left to having to blend FILMPAK stock footage with content shot by ECLIPS production teams— a challenge in terms of making cohesive image which was able to be overcome using ECLIPS’s in-house color grading team.
Alongside this, producing content for a medical company also presented challenges with having to simplify complex medical information in a way that it can be presented to general audiences. During production, ECLIPS’s team also took on research in order to be able to do just that.
RESULT/IMPACT
With ECLIPS Content Solutions, Legend Biotech was able to save production costs associated with extra days of filming using the stock footage color-grading solution. Alongside this, they also gained publicity content that has received over 200K+ views internally and externally, spreading news of the company’s mission.