ECLIPS X WOODIES CLOTHING THE PERFORMANCE SHORTS

Brief

Woodies Clothing is a clothing brand that manufactures customized shirts by Jacob Wood who was a Macys MD and is CEO of Woodies Clothing. The company sells its products based on the size of a customer online. In 2017, Woodies Clothing developed the new product, The Performance Shorts, based on successful crowdfunding, and decided to work on overall branding and Kickstarter project with us. Jacob wanted a video with the authentic feeling of New York to increase the brand value.

Approach

To highlight the functional areas was Studio Kyclops’ thought that would be the best fit for a Kickstarter. Also, we considered how we would capture the authentic feel of New York naturally, and we started to take photos and videos in one of the Streets in Soho as the most beloved place and Howard Street as background. To show two main functions of a product which were a 2-way stretch, waterproof, and moisture absorption, we paid attention to many factors such as graphic, narration, and giving a specific direction to a model, etc

Result & Impact

We considered how to solve their first challengeable product which was not the main, and after working with us, Woodies Clothing achieved $155,413 as much as its main product. In particular, we were able to produce very cost-effective results through photos for a Kickstarter, GIF files, outdoor, location, video, and e-commercial which were all convertible.